AD TECH

what is third party cookie

What Is A Third-Party Cookie, Why Is It Going Away & How It Will Impact The Publishers?

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Learning something new is difficult but unlearning something old can be way more tiresome! Something similar is happening to our dear old players of the programmatic ecosystem – advertisers and publishers. ‘Third-party cookies going away’ – Lately, the air of uncertainty is looming above these two participants. Amidst rising privacy concerns and regulatory scrutiny, Google …

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Ad Network vs Ad Exchange

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When one searches ‘ad exchange’, Google instantly auto suggests ‘Ad exchange vs. Ad network’ – that’s the rate of inquisitiveness people have around these two programmatic terms. Programmatic advertising is rising to thrilling heights with ad spending expected to accelerate to nearly $100 billion in 2022. If we look at the present programmatic ecosystem, there …

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What is Programmatic Advertising?

What is Programmatic Advertising & How Does It Work?

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Effectively capturing consumers’ attention in today’s digital ecosystem is no easy task, which is why we’re going to not only scratch the surface but delve in deeper into Programmatic Advertising. There are zillions of websites, applications, and digital channels being viewed across numerous channels every single day. Suppose you’re thinking about using separate platforms to …

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App Monetization

App Monetization – The Must-Have Innovative Ad Formats to Maximize In-App Revenue

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Launching a fantastic app that instantly creates an impression and where users fall in love is merely one part of creating a rewarding and successful app. The next logical and vital step is making money with the correct app monetization strategy. The goal of app monetization or mobile app monetization is to allow publishers and …

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GAM360

Ultimate Overview of Google Ad Manager 360 for Publishers

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What’s better? Google Ad Manager or Google Ad manager 360? As a contemporary publisher, looming queries may be popping instinctively. Questions like how Google Ad Manager is different from Google Ad Manager 360, what is GAM 360 or what is Google Ad Manager (DFP)? Or how to use DoubleClick for publishers?  Multiple services, products, tools, …

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google publisher tools

Google Publisher Tools: A Complete Guide

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Today’s booming programmatic world is as broad as it’s long. Google always beats the clock and launches new Google publisher tools for your websites or apps. However, multiple options can lead to numerous misconceptions and underutilization. Let’s debunk some common myths and misconceptions around Google’s publisher solution products.  Shall we start with the first myth? …

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What is AMP Monetization?

AMP Monetization for Publishers: Challenges and Solution

AD TECH, AMP MONETIZATION / By

Do you remember this quote by Bob Feller, “Every day is a new opportunity”? Well, I think Google takes it seriously. Every morning the human race wakes up, and boom, Google drops something advanced, upbeat and new for the publishers! Now, what on earth are AMP, AMP Ad, Core Web Vitals, Largest Contentful Paint (LCP), …

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