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AD TECH
What Is A Third-Party Cookie, Why Is It Going Away & How It Will Impact The Publishers?
Learning something new is difficult but unlearning something old can
Category: AD TECH
AD TECH
Ad Network vs Ad Exchange
When one searches ‘ad exchange’, Google instantly auto suggests ‘Ad
AD TECH
What is Programmatic Advertising & How Does It Work?
Effectively capturing consumers’ attention in today’s digital ecosystem is no
AD TECH
Key Ad Metrics Simplified for Dummies!
The world of AdTech is full of jargon-like terms. It
AD TECH
App Monetization – The Must-Have Innovative Ad Formats to Maximize In-App Revenue
Launching a fantastic app that instantly creates an impression and
AD TECH
Ultimate Overview of Google Ad Manager 360 for Publishers
What’s better? Google Ad Manager or Google Ad manager 360?
AD TECH
Google Publisher Tools: A Complete Guide
Today’s booming programmatic world is as broad as it’s long.
AD TECH
AMP Monetization for Publishers: Challenges and Solution
Do you remember this quote by Bob Feller, “Every day
AD TECH
What are the new Innovative Ad Formats from Google?
Google recently dropped new innovative ad formats for publishers. But,
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What is header bidding vs waterfall?
Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The
How does header bidding work?
Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and
