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AD TECH
Who owns the Metaverse? How to make money in the Metaverse?
The past few years were the years of the pandemic
Category: AD TECH
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Are In-Gaming Ads The Future Of Branded Advertising?
The gaming industry has shown unprecedented growth in recent times,
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Interstitial Ads: Everything You Need To Know
With the exponential growth of the digital age, ads have
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What are In-Banner Video Ads and How to Get Started With Them?
The growth of video advertising has been exemplary in the
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Top 10 Mobile Ad Mediation Platforms For App Monetization
It is no secret that smartphone usage has increased exponentially
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What Are Mobile Game Ads? Why Should Publishers Focus On It?
With the COVID-19 pandemic, the entire world was bound to
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Why is there a sudden shift in attitude towards walled gardens vs open web?
Walled gardens have enjoyed a monopoly over ad tech for
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Rewarded Video Ads: 7 Essential Best Practices for 2022
There is no scarcity of game engines today. Currently, rewarded
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Best Supply Side Platforms (SSPs) Publishers Should Look At In 2022
While the ad industry has witnessed tremendous growth in the
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Is Google Ad Exchange a Demand Side Platform (DSP)?
No, Google Ad Exchange is not a DSP it is a demand-side platform and works with advertisers. Google AdX is built for publishers and allows
Is AdX better than AdSense?
Yes, AdX is better than AdSense. Google AdX, when optimized correctly, gives a 30-50% rise in ad revenue in tier-1 Geos (Australia, Austria, Belgium, Canada,
