ABOUT Google adx
AdSense vs Google AdX
The Google Ad Exchange (AdX) was built to connect big brand advertisers and premium publishers in real time and it has grown to be the leading global Real Time Bidding market place for premium advertisers. Because AdX is the center of Real Time bidding and offers advertisers a rich portfolio of features the AdX demand offers higher eCPM’s and better quality ads to publishers.
Publishers can earn up to 30% more revenue via AdX compared to AdSense!.
Why you need AdX
The main reasons to add AdX is to increase your revenue and improve the quality of the ads over AdSense. Because of the premium character of the exchange the eCPM’s will be higher as will the quality of the ads. In addition to better demand the exchange offers specific advantages for publishers.
As a publisher you can set minimum prices for different ad positions on your site and these can be unique for branded or anonymous buyers of your inventory.
AdX offers Preferred Deals, allowing advertisers to offer and negotiate a fixed price privately with an advertiser before their inventory goes into live auction.
Private auctions allow site owners to have more control over which ads show on their sites.
Publishers can set different costs for different sections of their websites (e.g., sports or news).
How To Get AdX
To learn more about what Google AdX can bring you, you can book a FREE 15 minute consult with one of our experienced staff members via this link or fill you details in here to receive more details about the offering, including information about our pricing model.
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Work with you own publisher success manager to optimise AdX yield.
Is AdX available for all sites
No, it is not. First we recommend to have a mininum volume of 100,000 unique visitors per day and as stated before AdX is a premium exchange and Google enforces strict policy guidelines. For starters, your website must not contain prohibited content such as hate speech, harassment, bullying, gambling or casino-related content, drug or alcohol content and must not offer hacking software. Please click this link if you want information about
Alternatively reach out to us and we’ll be able to tell if you qualify or not.