Sarbashree Mallik

App Monetization

App Monetization – The Must-Have Innovative Ad Formats to Maximize In-App Revenue

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Launching a fantastic app that instantly creates an impression and where users fall in love is merely one part of creating a rewarding and successful app. The next logical and vital step is making money with the correct app monetization strategy. The goal of app monetization or mobile app monetization is to allow publishers and …

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GAM360

Ultimate Overview of Google Ad Manager 360 for Publishers

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What’s better? Google Ad Manager or Google Ad manager 360? As a contemporary publisher, looming queries may be popping instinctively. Questions like how Google Ad Manager is different from Google Ad Manager 360, what is GAM 360 or what is Google Ad Manager (DFP)? Or how to use DoubleClick for publishers?  Multiple services, products, tools, …

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google publisher tools

Google Publisher Tools: A Complete Guide

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Today’s booming programmatic world is as broad as it’s long. Google always beats the clock and launches new Google publisher tools for your websites or apps. However, multiple options can lead to numerous misconceptions and underutilization. Let’s debunk some common myths and misconceptions around Google’s publisher solution products.  Shall we start with the first myth? …

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What is AMP Monetization?

AMP Monetization for Publishers: Challenges and Solution

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Do you remember this quote by Bob Feller, “Every day is a new opportunity”? Well, I think Google takes it seriously. Every morning the human race wakes up, and boom, Google drops something advanced, upbeat and new for the publishers! Now, what on earth are AMP, AMP Ad, Core Web Vitals, Largest Contentful Paint (LCP), …

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The Comprehensive Guide to Header Bidding and Open Bidding

What Is Header Bidding And Open Bidding: Understanding Benefits For Publishers & How They Work

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  What is header bidding? What is EBDA? Header bidding definition? We see a lot of publishers asking these questions constantly. The ever-changing widespread programmatic ecosystem doesn’t allow any publishers to wake up from the wrong side of the bed nowadays! Sadly, if you are not updated with the programmatic “pop culture”, you will be …

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