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PRIVACY AND COOKIE
Complete guide on zero-party data to first-party data for new-age publishers
“Errors using inadequate data are much less than those using
Author: Sarbashree Mallik
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Rewarded Video Ads: 7 Essential Best Practices for 2022
There is no scarcity of game engines today. Currently, rewarded
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What is Supply Path Optimization (SPO) in programmatic? Everything You Need to Know About It
Within a single decade, programmatic advertising has undergone a complete
AMP MONETIZATION
When and How to Use AMPHTML Ads for Better UX?
Every player in the programmatic world wants to serve a
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Is Connected TV Advertising (CTV) the next big thing for Publishers?
Post Covid-19 era, new normal, hybrid workstyle, new stay-at-home world,
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What are Rich Media Ads? How are they different from other ad formats?
Digital advertising and digital media currently pervade every spot available
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What Is A Third-Party Cookie, Why Is It Going Away & How It Will Impact The Publishers?
Learning something new is difficult but unlearning something old can
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Ad Network vs Ad Exchange
When one searches ‘ad exchange’, Google instantly auto suggests ‘Ad
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What is Programmatic Advertising & How Does It Work?
Effectively capturing consumers’ attention in today’s digital ecosystem is no
Recent blog
Is Google Ad Exchange a Demand Side Platform (DSP)?
No, Google Ad Exchange is not a DSP it is a demand-side platform and works with advertisers. Google AdX is built for publishers and allows
Is AdX better than AdSense?
Yes, AdX is better than AdSense. Google AdX, when optimized correctly, gives a 30-50% rise in ad revenue in tier-1 Geos (Australia, Austria, Belgium, Canada,
