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PRIVACY AND COOKIE
Complete guide on zero-party data to first-party data for new-age publishers
“Errors using inadequate data are much less than those using
Author: Sarbashree Mallik
AD TECH
What is Supply Path Optimization (SPO) in programmatic? Everything You Need to Know About It
Within a single decade, programmatic advertising has undergone a complete
AMP MONETIZATION
When and How to Use AMPHTML Ads for Better UX?
Every player in the programmatic world wants to serve a
AD TECH
Is Connected TV Advertising (CTV) the next big thing for Publishers?
Post Covid-19 era, new normal, hybrid workstyle, new stay-at-home world,
AD TECH
What are Rich Media Ads? How are they different from other ad formats?
Digital advertising and digital media currently pervade every spot available
AD TECH
What Is A Third-Party Cookie, Why Is It Going Away & How It Will Impact The Publishers?
Learning something new is difficult but unlearning something old can
AD TECH
Ad Network vs Ad Exchange
When one searches ‘ad exchange’, Google instantly auto suggests ‘Ad
AD TECH
What is Programmatic Advertising & How Does It Work?
Effectively capturing consumers’ attention in today’s digital ecosystem is no
AD TECH
Key Ad Metrics Simplified for Dummies!
The world of AdTech is full of jargon-like terms. It
Recent blog
What is header bidding vs waterfall?
Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The
How does header bidding work?
Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and
