Complete guide on zero-party data to first-party data for new-age publishers
“Errors using inadequate data are much less than those using
“Errors using inadequate data are much less than those using
There is no scarcity of game engines today. Currently, rewarded
Within a single decade, programmatic advertising has undergone a complete
Every player in the programmatic world wants to serve a
Post Covid-19 era, new normal, hybrid workstyle, new stay-at-home world,
Digital advertising and digital media currently pervade every spot available
Learning something new is difficult but unlearning something old can
When one searches ‘ad exchange’, Google instantly auto suggests ‘Ad
Effectively capturing consumers’ attention in today’s digital ecosystem is no
No, Google Ad Exchange is not a DSP it is a demand-side platform and works with advertisers. Google AdX is built for publishers and allows
Yes, AdX is better than AdSense. Google AdX, when optimized correctly, gives a 30-50% rise in ad revenue in tier-1 Geos (Australia, Austria, Belgium, Canada,
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