Ad tech servers of Ad Servers are software that allows the management, serving, and tracking of ads. Ad servers confirm the best ads to be shown on different websites in the network, according to relevance, data, budget, and targeting. There are usually two types of ad servers. Sell-side servers or publishers-side servers and buy-side …
Behavioral vs Contextual Targeting is a popular question amount publishers, but there is no simple answer to it. First, let’s understand these terms. Behavioral targeting is done with respect to the data present about the behavior of the user. For example, if a user is looking to buy shoes, she will be targeted for …
Behavioral vs Contextual Targeting, which is better? Read More »
Using the best video ad serving platform helps publishers in boosting their ad revenue. Video is the most interactive medium of communication and video ads record the highest retention from the viewers. Hence, utilizing a great video ad serving platform like AdSparc can help publishers generate valuable revenue. Tools like context vids help the …
Launch a campaign with the Best Video Ad Serving Platform Read More »
Some of the best CPM banner networks today can help publishers boost their ad revenue in no time. CPM which stands for Cost Per Mille is the most popular method for monetizing advertisements in the digital landscape. It showcases how much it costs to display an ad a thousand times. Best CPM Banner Networks …
