Ad tech servers of Ad Servers are software that allows the management, serving, and tracking of ads. Ad servers confirm the best ads to be shown on different websites in the network, according to relevance, data, budget, and targeting.
There are usually two types of ad servers. Sell-side servers or publishers-side servers and buy-side servers or advertiser-side servers. For instance, AdSparc is a sell-side server that helps publishers maximize their ad revenue. There are advertisers’ side ad servers also, that help advertisers to get the best ROI via multiple networks. For more details on Ad tech servers, stay tuned to AdSparc.