The digital realm is expanding faster than ever, and ads have become a necessary part of the ecosystem. With advertisers, publishers, and users all becoming integrated parts of the ad industry, there are certain challenges that require a unanimous effort to be eliminated. As a user, you might have visited a webpage that displayed a …
The gaming industry has shown unprecedented growth in recent times, providing some unbelievable numbers. In 2021, there were over 3 billion gamers worldwide, with nearly 1.5 billion in Asia alone (Source: Statista). With such a large number of eyeballs sticking their gaze on screens of all sizes, there exists an opportunity for brands and publishers …
Are In-Gaming Ads The Future Of Branded Advertising? Read More »
With the exponential growth of the digital age, ads have become a common occurrence for users. While digital ads have grown significantly, there have been deliberations about their intrusiveness. Although some ads enhance the user experience and provide a beneficial ad experience, some ads are super-intrusive. Throughout all the hubbub, interstitial ads have emerged as …
The digital ad industry has gained tremendous momentum in the past few years. That’s one of the reasons that exchanges are coming up with new ways to record agreements and contracts between advertisers and publishers; they are increasing at an unprecedented rate and becoming more complex. An Insertion order or IO is one solution that …
Walled gardens have enjoyed a monopoly over ad tech for several years. However, new trends have been unveiled that may change the course of the future. The digital advertising landscape is facing a conundrum of its own. According to a recent survey conducted by OpenX, there is a huge misalignment between where the ad money …
Why is there a sudden shift in attitude towards walled gardens vs open web? Read More »
While the ad industry has witnessed tremendous growth in the last two decades, the need to equip publishers with the right tools to maximize revenue has always been paramount. Nowadays, publishers are leveraging the latest technology to charge a premium rate for their ad spaces and generate high revenue from their ad inventory. Advertisers now …
Best Supply Side Platforms (SSPs) Publishers Should Look At In 2022 Read More »
Display advertising has shown exponential growth in recent times, and it is expected to grow even more. In 2021, global display advertising had the most significant ad spend share at $238 billion (Source: Statista). To make the most of this growing market, publishers are constantly looking to improve their ad revenue through new ad formats, …
What is a Leaderboard Banner Ad , Size & Examples? Read More »
Within a single decade, programmatic advertising has undergone a complete tech metamorphosis. Whether you consider it a niche purchasing tactic or the leading means of digital ad inventory transaction, everything is transforming and evolving every second in the programmatic world. When it comes to the publisher side regarding the selling of inventory to advertisers, publishers …
Post Covid-19 era, new normal, hybrid workstyle, new stay-at-home world, and remote workplace; these terms have been discussed repeatedly in the past two years. Eventually, for publishers and advertisers, it all came down to customer behavior and how this new routine will affect them — everything from everyday shopping and spending habits to entertainment patterns …
Is Connected TV Advertising (CTV) the next big thing for Publishers? Read More »
Digital advertising and digital media currently pervade every spot available on the internet. No wonder customers, users, and visitors are experiencing ad fatigue, particularly when ads tend to interrupt the user experience. How to solve this lousy problem? That would be the first reaction, right? Whether it’s pop-ups or interstitial ads, these ads interrupt the …
What are Rich Media Ads? How are they different from other ad formats? Read More »
