Australian Publisher Increases Revenue By 69% in Q2 with AdSparc AMP Monetization Tech

The Publisher:

The publisher is a popular Australian website for a mature and wealthy audience, serving several million impressions per month

Previous AMP monetisation solution:

Monetisation via Google AdX demand and only standard IAB units (300 x 250). No competition via Prebid

Problem definition:

AMP pages are a critical piece for the Publisher to attract mobile users via Google Search, but monetisation of AMP inventory fell behind compared to the web.

Requirements:

To significantly increase AMP revenue without additional investment from the Publisher team & ensure AMP monetisation is ready for the Google Core Web Vitals update

AdSparc Solution Implemented:

• Unique Prebid server-side header bidding to add a full spectrum of bid competition from tier 1 SSPs
• Automatic Floor Optimisation to ensure optimal monetization for each impression
• In-view optimisation to increase viewability and eCPM
• Addition of exclusive ad units: Flying Carpet and Sticky

Results in Q2 compared to Q1:

• A 12% increase in viewability with in-view optimization
• Auto-floor function increased request eCPM by 124%
• Ad refresh & additional ad units increased total imps by 381%
• Increase in competition as non-adx demand contributed more than 60% of the total income

Download this AMP Monetization Case-study