Sarbashree Mallik

what is zero party data and first party data explained in detailed by adsparc

Complete guide on zero-party data to first-party data for new-age publishers

PRIVACY AND COOKIE / By

“Errors using inadequate data are much less than those using no data at all.” — Charles Babbage. The data landscape for advertisers, marketers, and publishers are in a frenzy as browsers are declining third-party cookies. Apple is also providing its users with Advertising Identifier (IDFA) Declarations. For marketers, it may seem like a valuable source …

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supply path optimization

What is Supply Path Optimization (SPO) in programmatic? Everything You Need to Know About It

AD TECH / By

Within a single decade, programmatic advertising has undergone a complete tech metamorphosis. Whether you consider it a niche purchasing tactic or the leading means of digital ad inventory transaction, everything is transforming and evolving every second in the programmatic world. When it comes to the publisher side regarding the selling of inventory to advertisers, publishers …

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connected tv advertising

Is Connected TV Advertising (CTV) the next big thing for Publishers?

AD TECH / By

Post Covid-19 era, new normal, hybrid workstyle, new stay-at-home world, and remote workplace; these terms have been discussed repeatedly in the past two years. Eventually, for publishers and advertisers, it all came down to customer behavior and how this new routine will affect them — everything from everyday shopping and spending habits to entertainment patterns …

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Rich Media Ads

What are Rich Media Ads? How are they different from other ad formats?

AD TECH / By

Digital advertising and digital media currently pervade every spot available on the internet. No wonder customers, users, and visitors are experiencing ad fatigue, particularly when ads tend to interrupt the user experience. How to solve this lousy problem? That would be the first reaction, right?  Whether it’s pop-ups or interstitial ads, these ads interrupt the …

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what is third party cookie

What Is A Third-Party Cookie, Why Is It Going Away & How It Will Impact The Publishers?

AD TECH / By

Learning something new is difficult but unlearning something old can be way more tiresome! Something similar is happening to our dear old players of the programmatic ecosystem – advertisers and publishers. ‘Third-party cookies going away’ – Lately, the air of uncertainty is looming above these two participants. Amidst rising privacy concerns and regulatory scrutiny, Google …

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Ad Network vs Ad Exchange

AD TECH / By

When one searches ‘ad exchange’, Google instantly auto suggests ‘Ad exchange vs. Ad network’ – that’s the rate of inquisitiveness people have around these two programmatic terms. Programmatic advertising is rising to thrilling heights with ad spending expected to accelerate to nearly $100 billion in 2022. If we look at the present programmatic ecosystem, there …

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What is Programmatic Advertising?

What is Programmatic Advertising & How Does It Work?

AD TECH / By

Effectively capturing consumers’ attention in today’s digital ecosystem is no easy task, which is why we’re going to not only scratch the surface but delve in deeper into Programmatic Advertising. There are zillions of websites, applications, and digital channels being viewed across numerous channels every single day. Suppose you’re thinking about using separate platforms to …

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