CPC advertising platforms are among the best ways to maximize ad revenue for high-traffic websites. Publishers have seen massive jumps in their revenue after implementing a CPC monetization strategy. Firstly, let’s clarify what is CPC?
Cost per Click or CPC is an advertising model where the advertiser pays the publishers for every click they have received on the ads in their publisher’s inventory. This model is the safest way to ensure that the advertisers get the best ROI on their expenditure and that publishers generate ample revenue through advertising campaigns. CPC is calculated by dividing the ‘total ad spent’ by the ‘total measured clicks’