It’s a popular question today: what is a native advertising platform? Native advertising platforms are mediums that enable publishers and advertisers to synchronize adverts with web content and meet their respective goals.
Due to native advertising platforms, the ads don’t look like ads anymore and integrate seamlessly with the page design and web content. A few types of native advertising platforms are content recommendation, in-feed advertisement, and search and promoted listings. They help in improving engagement and impressions, are more relevant to the viewer, and give more control to the publishers. They also have a better chance of reaching the desired audience.