Tag: Who uses Google Ad Manager?

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Who uses Google Ad Manager?

Google Ad Manager is used by large publishers who have

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What is header bidding vs waterfall?

Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The

How does header bidding work?

Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and

AdSparc empowers publishers to maximize their revenue by offering Next Generation Monetization Solutions: AdSuite, VideoSuite, AMP, Header Bidding, & AdX. We are an official Google MCM Partner.