AD TECH
Why is there a sudden shift in attitude towards walled gardens vs open web?
Walled gardens have enjoyed a monopoly over ad tech for
Walled gardens have enjoyed a monopoly over ad tech for
With the COVID-19 pandemic, the entire world was bound to their homes for months. As the pandemic spread, so did the use of mobile phones.
The digital ad industry has gained tremendous momentum in the past few years. That’s one of the reasons that exchanges are coming up with new
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