Tag: supply side platform definition

AD TECH

Best Supply Side Platforms (SSPs) Publishers Should Look At In 2022

While the ad industry has witnessed tremendous growth in the

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What is header bidding vs waterfall?

Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The

How does header bidding work?

Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and

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