Skip to content
AD TECH
What is Programmatic Advertising & How Does It Work?
Effectively capturing consumers’ attention in today’s digital ecosystem is no
Tag: Programmatic advertising explained
Recent blog
Is Google Ad Exchange a Demand Side Platform (DSP)?
No, Google Ad Exchange is not a DSP it is a demand-side platform and works with advertisers. Google AdX is built for publishers and allows
Is AdX better than AdSense?
Yes, AdX is better than AdSense. Google AdX, when optimized correctly, gives a 30-50% rise in ad revenue in tier-1 Geos (Australia, Austria, Belgium, Canada,
