Tag: Google Open Bidding (OB) Explained

Header Bidding

Google Open Bidding (OB) Explained

A few years ago, Google’s ad exchange (AdX) was the

See all

What is header bidding vs waterfall?

Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The

How does header bidding work?

Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and

AdSparc empowers publishers to maximize their revenue by offering Next Generation Monetization Solutions: AdSuite, VideoSuite, AMP, Header Bidding, & AdX. We are an official Google MCM Partner.