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AD TECH

Ad Network vs Ad Exchange

When one searches ‘ad exchange’, Google instantly auto suggests ‘Ad

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What is header bidding vs waterfall?

Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The

How does header bidding work?

Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and

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