Tag: characteristics of rich media

AD TECH

What are Rich Media Ads? How are they different from other ad formats?

Digital advertising and digital media currently pervade every spot available

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What is header bidding vs waterfall?

Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The

How does header bidding work?

Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and

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