To have their own Google AdX account, the publishers must meet some traffic requirements and SEO guidelines that establish them as large, responsible, and ethical publishers.
The first step is to sign up with Google Ad Manager. This will give access to DoubleClick for Publishers which is an ad server by Google and provides a dedicated Account Manager. After analyzing the publisher’s site data, the Account Manager informs the publisher if they are eligible to get a Google AdX account or not
Some of the perimeters Google Account Manager considers while checking a website’s eligibility are- +5 Million monthly traffic, brand-safe content, usage of blacklisted keywords or prohibited content, and updated ads.txt list of inventory buyers.
- MCM account – Self-serv ADX
- Now google is giving on case-to-case basis.
- Check the new terms from Google.