PRIVACY AND COOKIE

what is zero party data and first party data explained in detailed by adsparc

Complete guide on zero-party data to first-party data for new-age publishers

PRIVACY AND COOKIE / By

“Errors using inadequate data are much less than those using no data at all.” — Charles Babbage. The data landscape for advertisers, marketers, and publishers are in a frenzy as browsers are declining third-party cookies. Apple is also providing its users with Advertising Identifier (IDFA) Declarations. For marketers, it may seem like a valuable source …

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What is Google FLoC and what it means for publishers and advertisers?

AD TECH, NEWS & OPINIONS, PRIVACY AND COOKIE / By

One year after promising privacy-preserving and open-standard mechanisms as an alternative to third-party cookies, on January 25, 2021, Google announced the results of the first origin trials of new technology for the first time. Google is calling it FLoC (Federated Learning of Cohorts). In the reports, the internet advertising behemoth is touting the effectiveness of …

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