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AD TECH
The Ultimate Guide to Core Web Vitals for Publishers
When it comes to search results, Google prioritizes the on-page
Category: NEWS & OPINIONS
AD TECH
What is Google FLoC and what it means for publishers and advertisers?
One year after promising privacy-preserving and open-standard mechanisms as an
Recent blog
What Is An Insertion Order
The digital ad industry has gained tremendous momentum in the past few years. That’s one of the reasons that exchanges are coming up with new
Why is there a sudden shift in attitude towards walled gardens vs open web?
Walled gardens have enjoyed a monopoly over ad tech for several years. However, new trends have been unveiled that may change the course of the
