NEWS & OPINIONS

The Ultimate Guide to Core Web Vitals for Publishers

The Ultimate Guide to Core Web Vitals for Publishers

AD TECH, NEWS & OPINIONS / By

When it comes to search results, Google prioritizes the on-page experience keeping the user at the center of everything. Continuing on its philosophy, Google recently revealed that page experience signals would be factored into Google Search ranking by May 2021.  As Google defined in this Press Release, Page experience is a collection of metrics that …

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What is Google FLoC and what it means for publishers and advertisers?

AD TECH, NEWS & OPINIONS, PRIVACY AND COOKIE / By

One year after promising privacy-preserving and open-standard mechanisms as an alternative to third-party cookies, on January 25, 2021, Google announced the results of the first origin trials of new technology for the first time. Google is calling it FLoC (Federated Learning of Cohorts). In the reports, the internet advertising behemoth is touting the effectiveness of …

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