Standard IAB sizes are of great importance in the AdTech industry as they set out the standards and guidelines currently popular with ad sizes for ad units. Some standard IAB sizes are considered standard ads – leaderboard (728×90), medium ads (300×250), and skyscraper sizes (1600×600). The standard IAB sizes for ad units are some of …
CPC advertising platforms are among the best ways to maximize ad revenue for high-traffic websites. Publishers have seen massive jumps in their revenue after implementing a CPC monetization strategy. Firstly, let’s clarify what is CPC? Cost per Click or CPC is an advertising model where the advertiser pays the publishers for every click they have …
Why Best CPC Advertising Platforms are needed in 2022? Read More »
Today’s biggest video ad networks are some of the best options publishers can utilize to accelerate their ad revenue. Earlier, publishers dealt with individual advertisers to generate revenue via video ads. With the advent of the biggest video ad networks, now publishers can easily sell inventory to thousands of advertisers without ever having to deal …
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(Googler ADX is more in the middle of the two) Yes, Google Ad Exchange is an SSP or a Supply Side Platform. Google AdX allows large publishers, who have monthly traffic of 5 million and more, to have more control over their ad monetization strategy and find better CPM, which results in a revenue boost, …
Is Google Ad Exchange a Supply Side Platform (SSP)? Read More »
No, Google Ad Exchange is not a DSP it is a demand-side platform and works with advertisers. Google AdX is built for publishers and allows them to have control over their ad monetization campaign, data, and revenue tracking. It would be classified as an SSP or Supply Side Platform, as it serves large web publishers …
Is Google Ad Exchange a Demand Side Platform (DSP)? Read More »
Yes, AdX is better than AdSense. Google AdX, when optimized correctly, gives a 30-50% rise in ad revenue in tier-1 Geos (Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, United Kingdom, United States of America). ADX has better demand and ECPM (more networks and agencies) …
No, Google AdX is not the same as Google Ad Manager. (Linking of accounts to be mentioned) Google Ad Manager is an ad server that enables publishers to set up, serve ads, and track revenue. Whereas, Google AdX is a programmatic exchange where publishers can find buyers and advertisers. Google Ad Manager gives access to …
To have their own Google AdX account, the publishers must meet some traffic requirements and SEO guidelines that establish them as large, responsible, and ethical publishers. The first step is to sign up with Google Ad Manager. This will give access to DoubleClick for Publishers which is an ad server by Google and provides a …
Google AdX or Google Ad Exchange is a digital advertising platform used by web publishers to monetize their content by showing ads. Google AdX provides publishers with advertisers and buyers. Google AdX started as DoubleClick Ad Exchange, an Adserver company founded in 1996. Later in 2008, Google absorbed it and renamed it Google Ad …
Native Advertising Vendors can help your campaigns by many folds. are one of the most successful forms of advertising. With a more than 53% of user attenuation rate, they offer the best chance to maximize ad revenue. Native advertising is the way to embed paid content in the native format of the platform. For …
