Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The waterfall method, or daisy chaining, was the method of old when modern algorithms were unavailable. Here, the publisher sets the priority for each advertiser or ad network and also sets …
Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and Ad Exchange at the same time. It’s an alternative to Google’s waterfall advertising method. Header bidding is a method where publishers can auction their ad spaces to various bidders, rather …
There are two types of marketplaces. Open marketplaces and private marketplaces. Available open marketplaces don’t offer much control to the publishers, but more and more private marketplaces provide higher security and control to the publishers. Publishers can control who can advertise over their platform, select the bidders as per their preference, select the floor price, …
Google Ad Manager is used by large publishers who have large direct sales and use it to monetize their platforms such as websites, web or mobile apps, games, and more. Google Ad Manager provides complete control over multiple ad networks and ad exchanges, including AdSense, Ad Exchange, third-party networks, and third-party exchanges. Although not all …
Google ad server is called Google Ad Manager. Google Ad Manager is the ad server by which Google allows publishers to utilize multiple ad networks like Ad Exchange, AdSense, and various other third-party networks. Google rebranded its publishers and advertising platforms including DoubleClick, Ad Exchange, AdWords, and many other tools. All of these tools were …
Google offers Google Marketing Platform which is a DSP. Google also reviews other demand-side platforms to ensure guaranteed and predictable campaign delivery. Google Ads is a demand-side platform that exclusively sells its own inventories while other DSPs like Google Ad Manager make it possible to buy inventory from other suppliers. Google collaborates with demand-side platforms …
Google allows advertisers and media buyers to buy ad inventories, making it a Demand Side Platform, or a DSP. It utilizes real-time bidding for buyers to get ad inventories. It allows buyers to get the inventories at the best price and show ads to the relevant audience, matched with the specific requirements of the advertisers. …
Since July 24, 2018, DoubleClick has been called Google Marketing Platform. There are a few other changes that differentiate Google Marketing Platform from DoubleClick. The DoubleClick Bid Manager is now relabelled to Display & Video 360 which brings planning, execution, and measurement into a single tool. DoubleClick Search has been relabelled to Search Ads 360, …
It’s a popular question today: what is a native advertising platform? Native advertising platforms are mediums that enable publishers and advertisers to synchronize adverts with web content and meet their respective goals. Due to native advertising platforms, the ads don’t look like ads anymore and integrate seamlessly with the page design and web content. A …
Ad Networks are great for monetizing your traffic footfall. But they are not best suited for big publishers who get more than 1 million visitors monthly. If you have yet to reach that limit, ad networks will work great for your ad monetization strategy. Some of the best ad networks that can help medium-scale publishers …
What are some of the highest paying Ad Networks for Publishers? Read More »
