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AdSparc, a leading ad tech partner for publishers, has been certified by the Trustworthy Accountability Group (TAG) with the TAG Certified Against Fraud Seal for the rigorous standards it has set to fight fraud in digital advertising. The announcement came on 30th March 2022 after AdSparc completed TAG’s stringent evaluation process.
AdSparc has been offering next-gen monetization solutions to publishers around the world via innovative and robust ad technology.
“We are delighted to have been certified by TAG,” said Sanjaya Molligoda, one of the founders. “This demonstrates our untiring commitment towards the safety and security of our partners while bringing transparency to the entire seller-side process”, he added. TAG also congratulated AdSparc through its social media channels for achieving this critical milestone.
TAG established its Certified Against Fraud Program in 2016 to address illegitimate traffic in the digital advertising supply chain. Companies that follow strict guidelines are awarded the TAG Certified Against Fraud Seal, which they can display to highlight their dedication to fighting fraud.
According to the 2021 TAG Fraud Benchmark Study, using TAG Certified Channels reduced IVT to a record-low 0.86%, a fourth straight year of improvement and a nearly 50% drop from the rate measured in the study in 2018. TAG Certified Channels are those in which a campaign runs through multiple companies that have achieved the TAG Certified Against Fraud Seal.
