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Google Ad Manager is used by large publishers who have large direct sales and use it to monetize their platforms such as websites, web or mobile apps, games, and more. Google Ad Manager provides complete control over multiple ad networks and ad exchanges, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.
Although not all publishers can access the Google Ad Manager account, it is provided to large-scale publishers who have over a million monthly sessions and use Adsense. Google Ad Manager allows publishers to make Google AdMob and Google AdSense compete with other ad networks and maximize their revenue. Google Ad Manager works as a server and SSP.
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