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AD TECH
Key Ad Metrics Simplified for Dummies!
The world of AdTech is full of jargon-like terms. It
Day: November 26, 2021
Recent blog
What is header bidding vs waterfall?
Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The
How does header bidding work?
Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and
