What is Google FLoC and what it means for publishers and advertisers?
One year after promising privacy-preserving and open-standard mechanisms as an alternative to third-party cookies, on January 25, 2021, Google announced the results of the first origin trials of new technology for the first time. Google is calling it FLoC (Federated Learning of Cohorts). In the reports, the internet advertising behemoth is touting the effectiveness of …
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