Tag: what is a walled garden in advertising

AD TECH

Why is there a sudden shift in attitude towards walled gardens vs open web?

Walled gardens have enjoyed a monopoly over ad tech for

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What is header bidding vs waterfall?

Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The

How does header bidding work?

Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and

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