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What is Google FLoC and what it means for publishers and advertisers?
One year after promising privacy-preserving and open-standard mechanisms as an
Tag: Website Monetisation
Recent blog
Is Google Ad Exchange a Demand Side Platform (DSP)?
No, Google Ad Exchange is not a DSP it is a demand-side platform and works with advertisers. Google AdX is built for publishers and allows
Is AdX better than AdSense?
Yes, AdX is better than AdSense. Google AdX, when optimized correctly, gives a 30-50% rise in ad revenue in tier-1 Geos (Australia, Austria, Belgium, Canada,
