AD TECH
What is Google FLoC and what it means for publishers and advertisers?
One year after promising privacy-preserving and open-standard mechanisms as an
One year after promising privacy-preserving and open-standard mechanisms as an
No, Google Ad Exchange is not a DSP it is a demand-side platform and works with advertisers. Google AdX is built for publishers and allows
Yes, AdX is better than AdSense. Google AdX, when optimized correctly, gives a 30-50% rise in ad revenue in tier-1 Geos (Australia, Austria, Belgium, Canada,
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