Tag: Is Google Ad Exchange a Supply Side Platform (SSP)?

Is Google AdX a Supply Side Platform (SSP)?

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Is Google Ad Exchange a Supply Side Platform (SSP)?

(Googler ADX is more in the middle of the two)

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What is header bidding vs waterfall?

Header bidding and waterfall are two different ways of selling ad spaces to advertisers. Both of these methods are different and had an effective The

How does header bidding work?

Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced method of programmatic advertisements. It allows publishers to sell ads to various SSPs and

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